Strategic Attack (I)

SUN ZI’S ART OF WAR IN BUSINESS

时 长：23讲（420分钟）

学 分：选修课2学分

语言版本：英语

适用对象：经济管理类专业中、外学生

配套资源：视频23、课件23

来 源：马来西亚拉曼大学

课程简介

本课程主要讲授如何将《孙子兵法》中的智慧应用于商业竞争以及企业管理。通过商场与战场比较，把古人的战争案例与现实社会商战实例相结合分析，以史为鉴，为当今商业博弈提供策略方案。通过课程学习，培养学习者商业策略应用能力及企业管理能力。

课程特色

世界顶尖企业经典案例分析；

实战视角带入，窥视商战策略。

目录
Chapter 1 Detailed Assessment and Planning
Detailed Assessment and Planning I
Detailed Assessment and Planning II
Detailed Assessment and Planning III
Chapter 2 Waging War
Chapter 3 Strategic Attack
Strategic Attack I
Strategic Attack II
Chapter 4 Disposition of Army
Chapter 5 Forces
Forces I
Forces II
Chapter 6 Strengths and Weaknesses
Strengths and Weaknesses I
Strengths and Weaknesses II
Chapter 7 Military Manuever
Chapter 8 Variations and Adaptability
Variations and Adaptability I
Variations and Adaptability II
Chapter 9 Movement and Deployment of Troops
Movement and Deployment of Troops I
Movement and Deployment of Troops II
Chapter 10 Terrain
Chapter 11 The Nine Battlegrounds
Chapter 12 Attacking with Fire
Chapter 13 Intelligence and Espionage

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